Bugged Out: When Management Thinks Debugging Is Just Magic With Deadlines
What happens when business logic meets debugging logic (spoiler: nobody wins)
Ever had one of those weeks where your project dashboard starts to look like an abandoned to-do list from 2017, filled with mysterious issues like "Button not buttoning" and "Sync not syncing," and your team is expected to wave their magic wands and make them all vanish overnight?
Yes? Then welcome to the club. You’re member #849027923.
Here's the scene: Imagine you're calmly sipping your coffee, gazing lovingly at your (until now) organized project backlog, and out of nowhere, Leadership swoops in:
"Hey, looks like we've got 39 bugs just chilling here. Surely our talented team can clear them by, say, Friday afternoon?"
Your eye twitches involuntarily. You wonder if Leadership believes "bug fixing" involves a large can of Raid and a determined attitude.
You, being the diligent PM (that stands for "Professional Magician," apparently), gently try to explain what you suspect they already know:
"Debugging isn't quite like assembling IKEA furniture with clear instructions. It's more like detective work. Sometimes you find the culprit immediately, other times it’s a Kafkaesque nightmare involving legacy code written during someone's sleep deprivation-induced fever dream in 2015."
Leadership hears only: "Challenge accepted."
Next, the Tech Lead chimes in, equally optimistic:
"If every person fixes two issues per day, we're golden! Simple math, right?"
Ah, simple math. The eternal enemy of complex reality. Or as we say in project management: assumptions are the root of all evil.
The Universal Problem: Estimating the Unknown
Here's what every entrepreneur, startup founder, and project leader needs to understand: bugs are like medical symptoms. Sometimes "my back hurts" means you slept wrong. Sometimes it means you need surgery.
The symptom looks the same from the outside, but the fix can range from five minutes to five weeks.
Think of it this way: if you told a mechanic, "My car makes some weird noises. Please fix all the weird noises by Friday," they'd look at you like you'd lost your mind.
Not to even mention that you’ll be driving the car while he works (or in our case, meaning that the product is live and in use by real clients).
Yet somehow, when it comes to startups, solopreneurs and SaaS founders, especially in software and digital products, we expect our teams to diagnose and fix complex technical issues with the same predictability as changing a lightbulb.
You sigh internally, then externally, because subtlety has long since left the building. You tactfully propose clarity around responsibilities:
Project Management: Prioritize issues, coordinate between teams, and provide daily progress updates.
Technical Team: Assess complexity, determine staffing needs, set realistic timelines, and actually fix the problems.
Leadership: Set high-level priorities and provide air cover when things get complicated.
You even politely ask the Tech Lead for a "technical fallback plan" (a fancy phrase meaning: "Hey, what if some of these turn out to be way more complicated than they look and the developers under your responsibility cannot deliver fixes?").
The response? Crickets. Or a quick change of course in the conversation to try to stop this possibility from being considered.
Lost in Translation
And here you are: balancing diplomacy and realism like a circus bear on a unicycle. You send carefully crafted messages to both Leadership and the team, knowing your internal translator is working overtime:
What you say: "We're tightening feedback loops"
What you mean: "Please trust the process and resist the urge to ask for hourly updates. It's making everyone less productive and the developers are stressed out."
What you say: "Delivery timeline sits with the technical team"
What you mean: "If things aren't done by Friday, the bottleneck isn't motivation or effort, it's complexity that this conversation decided to ignore."
What you say: "Let me know if this approach works for everyone"
What you mean: "I'm hoping this prevents us from having this same conversation again next week."
The Dirty Secret Every Leader Should Know
The simple truth is, technical problems don't care one bit about business deadlines. They're not being difficult on purpose.
They're just operating by different laws than market pressures and executive meetings.
They don’t have bosses or need to get paid by the end of the month, so basically they do whatever they damn well please.
Imagine telling a research scientist, "I need you to cure this disease by Q3 because we promised investors”.
And I am not a research scientist, but I bet this happens. Every. Single. Day.
The scientist isn't being unhelpful by explaining that research doesn't work that way. They're being realistic about a process that involves investigation and discovery, not just execution.
The minute you say "this should be simple," technical problems seem to morph into something directly from the Upside-Down world in Stranger Things.
The Path Forward: Better Together
So here's the thing: this isn't about developers being divas, or management being clueless. It's about different perspectives on the same problem, and both sides bring value:
Leadership brings: Market pressure, user needs, business constraints, and the big picture that keeps everyone focused on what actually matters. All that not to mention creating the means and processes so that the technical team gets paid at the end of the month.
Technical teams bring: Deep system knowledge, realistic complexity assessment, and the actual skills to solve problems that can't be googled.
Project managers bring: Translation between these worlds, process optimization, and the skills to create clarity out of thin air.
The magic happens when these perspectives work together instead of talking past each other.
Practical Wisdom for Everyone
For Leaders, especially non-technical ones: Budget time and resources like you're planning a kitchen renovation—assume it'll take longer and cost more than the initial estimate (which is defined by the technical team in the renovation, not by the client), because you'll discover things once you open up the walls.
For Technical Teams: Help leadership understand the "why" behind your estimates. Use analogies they can relate to. "This isn't filling up the tank; it's rebuilding the engine while the car is still driving."
For Project Managers (in bold, as a reminder to myself): You're the translator. Keep learning enough technical context to ask smart questions, and enough business context to prioritize ruthlessly.
The Bottom Line
Remember, technical issues come and go, but good collaboration and good coffee last forever. The goal isn't to eliminate uncertainty; it's to get comfortable making smart decisions despite it.
And if all else fails, remember the ultimate reframe:
It's not a bug; it's an undocumented feature waiting patiently for the right market conditions.
I really enjoyed reading this newsletter. You have got such a thoughtful way of presenting ideas. If you get a chance, I’d love for you to check out my newsletter sometime as well. Always appreciate supportive feedback from fellow writers.